Textual Analysis is rhetorical analysis that focuses on the text itself, utilizing the rhetorical appeals--ethos, pathos, and logos. Some examples of textual analysis are the use of language, voice, style, and structure. Contextual Analysis is rhetorical analysis that places an argument within a larger conversation. Contextual Analysis usually revolves around the who, what, when, where, and why of a rhetorical situation--the audience, the occasion, and the purpose.
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